A customer relationship management (CRM) system is a software application that helps businesses manage their relationships with customers. It can track customer interactions, store customer data, and automate marketing and sales processes. CRM systems are essential for businesses of all sizes, but they can be especially beneficial for small businesses that don’t have the resources to invest in a large-scale CRM system.
The best CRM software for small businesses is affordable, easy to use, and scalable. It should be able to track customer interactions, store customer data, and automate marketing and sales processes. It should also be able to integrate with other business applications, such as accounting and email marketing software.