Unveiling the Meaning of CRM: An Essential Guide to Customer Relationship Management


Unveiling the Meaning of CRM: An Essential Guide to Customer Relationship Management

CRM stands for Customer Relationship Management. It is a comprehensive strategy for managing all aspects of customer interactions and data throughout the customer lifecycle. CRM systems integrate data from various channels, including websites, email, phone calls, and social media, to provide a holistic view of each customer.

CRM is essential for businesses of all sizes as it helps them to:

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