After hours CRM refers to customer relationship management (CRM) activities that take place outside of normal business hours. This can include things like responding to customer inquiries, resolving issues, and providing support.
After hours CRM is important because it allows businesses to provide support to customers when they need it most. In today’s digital age, customers expect to be able to get help whenever they need it, regardless of the time of day. By offering after hours CRM, businesses can show their customers that they are committed to providing excellent service.