An open source CRM (customer relationship management) platform is a software that allows businesses to manage their customer relationships and interactions. Unlike proprietary CRM systems, open source CRMs are freely available and can be customized to fit the specific needs of a business. They typically offer a wide range of features, including contact management, sales tracking, marketing automation, and customer support.
Open source CRMs are becoming increasingly popular because they offer a number of advantages over proprietary systems. They are typically more affordable, flexible, and secure. They also allow businesses to avoid vendor lock-in, which can be a major concern with proprietary systems.