A real estate CRM (customer relationship management) is a software tool that helps real estate agents and brokers manage their interactions with clients, leads, and other contacts. It can be used to track the progress of sales opportunities, manage marketing campaigns, and automate tasks such as sending emails and scheduling appointments. Real estate CRMs can be tailored to the specific needs of real estate professionals, and they can be a valuable tool for increasing productivity and closing more deals.
Real estate CRMs offer a number of benefits to agents and brokers, including: