CRM stands for Customer Relationship Management. It is a technology that helps businesses manage and track their interactions with customers. CRM systems can be used to store customer data, track sales and marketing activities, and provide customer service. They can also be used to automate tasks, such as sending out marketing emails or generating invoices.
CRM systems are important because they can help businesses improve their customer relationships. By tracking customer interactions, businesses can identify opportunities to upsell or cross-sell products and services. CRM systems can also help businesses provide better customer service by providing a central repository for all customer data. This can help customer service representatives quickly and easily access the information they need to resolve customer issues.